Sasha Selipanov 谈数据设计流程和Genesis Essentia Concept

2023-04-03 19:00 举报
Sasha Selipanov 谈数据设计流程和Genesis Essentia ConceptSource:http://www.motortrend.com/news/does-cad-software-dream-of-...

Sasha Selipanov 谈数据设计流程和Genesis Essentia Concept

Source:http://www.motortrend.com/news/does-cad-software-dream-of-electric-cars-reference-mark/




Essentia digitally, solely using computer-aided design. Nary a pen nor pencil touched paper in the design studio—other than for the most basic of thematic representations. Everything else was CAD. And Selipanov is very, very proud of his process.


Selipanov cuts a persuasive figure: broad-chested, shaved head, coarse black beard, piercing gaze, Metallica T-shirt. So you pay attention when he brusquely asserts that today’s design school graduates lack basic design-software skills—that all they want to do is sketch.



“Sketches are misleading,” Selipanov said in an interview. “The digital process is liberating. It allows for instructions like, ‘Go for it,’ or, ‘Push the back end down 10 millimeters.’ In one week I can have a well-resolved design based on a data set, not just a drawing.”


He’s just getting warmed up. Standing next to his concept car, it’s hard to tell whether it’s the Essentia or Selipanov that is vibrating with scarcely restrained energy. In what likely will spark howls of outrage from sculptors, Selipanov feels clay modeling is overrated—and perhaps unnecessary.

“If you hand off a sketch to a modeler, it becomes his vision,” Selipanov grumbled. “There’s a confusing amount of conversations. What to tape, what to cut, what to mask. One model will have too much volume, others not enough. It never looks like you want it to.”


In the case of the Essentia, 13 Genesis designers teamed to create three-dimensional data that became the concept. And the result is thrilling.

Here’s the twist: In 2002, I interviewed Doug Halbert, who was executive designer of Honda R&D Americas. He lamented that all the new designers solely knew Alias keyboard shortcuts. They couldn’t sketch their way out of a paper bag. Heck, they couldn’t even sketch the bag.


Halbert’s tirade was backed at the time by Nissan Design International founder Jerry Hirshberg, who laid down one of his typically piquant quips: “The seductive speed of the computer makes people think they can make soup from scratch in 15 minutes. But the soup you get sucks.”


I mentioned this to Selipanov, and he had a ready retort: “The computer is not stiff. The design is still in your hands. If the design is stiff, it’s your fault.”


So who’s right?


数据替代画图?流程的改变有没有体现在设计上?


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